JTI Lounge at Hydro Boracay

JTI made waves at Hydro Boracay with a striking two-level smoking lounge that became one of the festival’s standout attractions. Designed as an open-air chill spot, the space gave festival-goers a place to relax and soak in the summer vibes. Guests enjoyed interactive activities and Instagram-worthy photo spots, while the blend of tropical-inspired interiors and vibrant branding perfectly captured the energy of the island festival.