Winston at Freedom Festival Hara La Union

JTI Philippines added even more color to the Freedom Festival at Hara, San Juan, La Union, on June 14, 2025, with a vibrant brand activation inspired by Pride vibes. From the crowd-favorite Love Wins photo wall with free printed photocards to rainbow lights around the venue, custom flags, complimentary drinks, and energetic drag performances, the activation became a standout attraction throughout the party.