JTI Beats Alley at Masskara 2025

JTI took over MassKara Festival 2025 with a strong presence across Bacolod, headlined by two larger-than-life booth activations facing each other along Lacson Street from October 17–19, 2025. The crowd-filled Pinas Astig: Hari ng Bara stage delivered fierce rap battles and electrifying local band performances, while the vibrant Let’s Shake Massakara booth opposite kept the energy high with DJ sets, interactive activities, and festival games. The excitement continued at the Let’s Shake The Stage at Calle Catorce, where daily game shows drew enthusiastic crowds. JTI transformed MassKara into a weekend-long street party filled with music, entertainment, and unforgettable brand experiences.