JTI Booth at Masskara Festival 2024

JTI colored Lacson Street with their brand colors as they join the festivities of Masskara Festival 2024. The fifth leg of Pinas Astig: Hari ng Bara lit up Lacson Street during the Masskara Festival 2024, blending electrifying local band performances with intense rap battles. Part of the street was beaming with yellow as JTI established their number one status in the region, bringing festival goers a street party and the PinaCAMELakas na Game Show where they gave away prizes. A cool new photo booth experience was also at 9th Way, bringing the guests a wonderful keepsake, together with a new brand they can take anytime, anywhere.