Nestle Heaven Ice Cream Launch Campaign

When Nestle launched their new line of premium ice cream flavors on 2010: the Nestle Heaven, it started by sending silver feather invitations through its angelic brand ambassadors to key mall areas. The invitation is both a teaser and a promotion of the main event, the Nestle Heaven Party. The product was launched with a mystical fashion, with angels gliding from the sky, introducing this heavenly line of Nestle Heaven ice cream flavors.