Sinulog 2026

JTI brought the heat to Sinulog 2026, transforming the Queensland Manor Parking Lot in Cebu City into a vibrant festival destination from January 16–18, 2026. Guests immersed themselves in interactive brand activations, themed AI photo booths, customization stations, and exciting stage activities powered by a multi-level LED stage. The three-day celebration was capped off by high-energy performances from Jack Tabudlo, Flow G, Skusta Clee, Siangyoo, Ace & Pao, and more.