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JTI celebrated the Holidays at KJ Fairmart, where they had an exclusive promos for their brands Winston, Mighty, Camel, and LD to the attendees. Clad as Santa’s Workshop in the North Pole, the booth also bagged the 2nd Place in Best Booth. Truly a big celebration for the Holidays!

The sixth leg of Pinas Astig: Hari ng Bara brought the heat online, proving that even a virtual stage couldn’t hold back the fierce talent of the rappers. Streamed live on TikTok, this event marked the final leg, filling the last spots for the grand finals and setting up an epic showdown of the nation’s best amateur rappers.

The Black Friday Sale at the Paseo Outlets, held from November 29 to December 1, 2024, was a huge success for holiday shoppers. Attendees enjoyed a festive shopping experience with live band music while snatching big discounts from over 100 international brands. The Celebrity Bazaar took place on the last day, where shoppers scored amazing items from celebrity vendors and wrapped up with the announcement of the Best Celebrity Booths and an amazing fireworks display that lit up the plaza, making it a celebration to remember!

Winston’s Hot Air Balloon landed all the way to the north to join the fun at Hydro La Union Take Over 2. Together with Nordic Spirit, the brand brought the guests good vibes anytime and anywhere in the event as they tried the products, joined the activities, and enjoyed the music.

Winston’s iconic festival Hot Air Balloon makes an appearance at Howlers Cosplay and Music Festival 3.0, together with Nordic Spirit. The brands gave samples as guests enjoyed the booth to lounge, play games, try the products, and enjoy the event’s festivities.

Grand Wine Experience discovered another experience as JTI presented their RRPs: Nordic Spirit and Ploom. Situated at the foyer, the booth gave an aesthetic vibe as they educated guests about their different products.

Mevius was also part of the booth, giving guests the unique Japanese experience as they try it on the smoking lounge of the venue.

The attendees of Whiskey Live were introduced to the unique flavors of JTI. JTI brought Mevius into the event, boasting its unique Japanese flavor. The booth also featured their Risk-Reduction Products: Ploom and Nordic Spirit. Informative activities were found in the booths, educating the guests while giving them a new experience.

During the Mardi Gras Festival, our booth stood out as a true tambayan for the Astig Pinoy, capturing the bold and authentic Filipino spirit. With its rugged design and Pinoy-inspired elements, it became a vibrant space that celebrated Pinoy pride and culture amidst the festivities.

JTI colored Lacson Street with their brand colors as they join the festivities of Masskara Festival 2024. The fifth leg of Pinas Astig: Hari ng Bara lit up Lacson Street during the Masskara Festival 2024, blending electrifying local band performances with intense rap battles.
Part of the street was beaming with yellow as JTI established their number one status in the region, bringing festival goers a street party and the PinaCAMELakas na Game Show where they gave away prizes.
A cool new photo booth experience was also at 9th Way, bringing the guests a wonderful keepsake, together with a new brand they can take anytime, anywhere.

The brand joins in the rap and hiphop scene as it took part in celebrating the 13th Anniversary of Highminds. Mighty provided a selling and smoking area where guests can have their fix of Mighty as they take a break from the concert.