ACTIVATIONS AND EVENTS

The Municipality of San Jose Partido, Camarines Sur, celebrated its annual fiesta on May 18, 2025, with a showcase of culture, music, and community pride. Local performers filled the stage with talent and energy before the evening culminated in headline performances by KAIA and December Avenue. With a grand stage installed in front of the Municipal Hall and supported by LED and satellite screens, the celebration delivered an unforgettable experience for the community.

JTI joins the first Circus Music Festival of the year with their two prominent brands at Bridgetowne Open Grounds. The brands gave attendees a spot to chill as they vibe to the music anytime they want. The smoking lounge also offered different activities where they could win prizes, a DIY keychain station, and photo booths to enjoy with their squad.

JTI Philippines joined the festivities at the Pinanari Pampanga Pride Festival on June 21–22, 2026, with a bright and colorful entrance arc and smoking lounge that captured the energy and spirit of Pride. Guests enjoyed interactive photo opportunities, complimentary refreshments, and poppin’ booth activities that added to the festival experience. Bursting with color, creativity, and celebration, the lounge became a popular gathering spot for attendees throughout the two-day event.

JTI brought the heat to Sinulog 2026, transforming the Queensland Manor Parking Lot in Cebu City into a vibrant festival destination from January 16–18, 2026. Guests immersed themselves in interactive brand activations, themed AI photo booths, customization stations, and exciting stage activities powered by a multi-level LED stage. The three-day celebration was capped off by high-energy performances from Jack Tabudlo, Flow G, Skusta Clee, Siangyoo, Ace & Pao, and more.

JTI elevated the festival experience at Howlers Festival 4, held on May 16, 2026, at the Aseana City Concert Grounds. Festival-goers and cosplay enthusiasts gathered at the lounge to enjoy engaging booth activities, relax in the open-air lounge, and capture memorable moments at the multi-level photo area. Rain or shine, the lounge remained a vibrant focal point of the festival experience.

The JTI Vibe Spot landed once again at Clark, Pampanga for their annual Clark Aurora Festival on May 3-4, 2025. Music fans flocked both days of the event to witness their favorite artists perform. Guests lounged around at the Vibe Spot, enjoying activities, winning prizes, and sampling products as they listened to the performances.

With shades on and festive spirits at an all-time high, JTI owed the weekend in Little Surfmaid San Juan La Union, bringing heat and good vibes as they took over the Labor Union Festival on May 1 to 3, 2025. Attendees were treated to an unforgettable summer experience as they lounged in JTI’s vibrant booth, which effortlessly transformed the traditional Labor Day festivities into a beachside escape filled with sunset, surf-inspired activity, and non-stop good vibes.

Rising up to face the challenges of this year, Ford Group Philippines is Built to Win as they celebrated their 2025 Ford Dealer Convention in Solaire Grand Ballroom on Apr 11, 2025. The Ballroom was painted Ford blue and black as their dealers and partners come together to recognize feats and form strategies to reclaim their spot in the automotive industry. New President and Managing Director Pedro Simoes launched the new Ford Everest Sport Special Edition and Ford Ranger Sport Special Edition to hype and power them up as they set on their 2025 journey to win.

March 29 marks the 6th installment of Circus Music Festival, and the 6th time JTI Smoking Lounge celebrated OPM with them. JTI brought in their two brands aboard the iconic hot air balloon with a bleacher upgrade to accommodate more guests. Packed with games, prizes, and samples, guests enjoyed their stay at the lounge.

JTI joins in the nostalgic summer concert of the year on March 8, 2025. Their RRP brands Nordic Spirit and Ploom offered samples outside the venue with a thematic set up and product displays. Inside, the brands also had a fun, sparkly, disco-themed booth to join in the fun.