ACTIVATIONS AND EVENTS

Throughout the year, Pinas Astig Nationwide Rap Battle partnered with various rap battle leagues across the country, strengthening its presence within the local rap community and fostering meaningful collaborations nationwide. The initiative provided aspiring and amateur battle emcees with a platform to showcase their talent, with winners from partner leagues earning a spot in the Pinas Astig Nationwide Rap Battle competition.

The teambuilding brought together employees and their families in an engaging tournament. Though new to the sport, everyone showed sportsmanship and camaraderie, cheering on colleagues and families.

JTI joins the first Circus Music Festival of the year with their two prominent brands at Bridgetowne Open Grounds. The brands gave attendees a spot to chill as they vibe to the music anytime they want. The smoking lounge also offered different activities where they could win prizes, a DIY keychain station, and photo booths to enjoy with their squad.

JTI Philippines joined the festivities at the Pinanari Pampanga Pride Festival on June 21–22, 2026, with a bright and colorful entrance arc and smoking lounge that captured the energy and spirit of Pride. Guests enjoyed interactive photo opportunities, complimentary refreshments, and poppin’ booth activities that added to the festival experience. Bursting with color, creativity, and celebration, the lounge became a popular gathering spot for attendees throughout the two-day event.

The ASTIG spirit came alive at the Salvo Street Party in Cavite City on June 19, 2026, as JTI Philippines joined the week-long Regada Festival celebration. From interactive booth experiences and exciting giveaways to an electrifying exhibition rap battle featuring two of the country’s most respected battle emcees, Apekz and Hazky, attendees were treated to a night of nonstop entertainment. The event brought people together for an evening of music, entertainment, and celebration, adding to the excitement of this year’s Regada Festival.

JTI elevated the festival experience at Howlers Festival 4, held on May 16, 2026, at the Aseana City Concert Grounds. Festival-goers and cosplay enthusiasts gathered at the lounge to enjoy engaging booth activities, relax in the open-air lounge, and capture memorable moments at the multi-level photo area. Rain or shine, the lounge remained a vibrant focal point of the festival experience.

Pride came early at Hara, La Union as JTI threw them a party to celebrate love, self, and acceptance. It’s rainbow all over the bar right from the entrance down to the lights inside. Guests took photos at the Love Wins Photowall to celebrate the night.

The teambuilding brought together employees and their families in an engaging tournament. Though new to the sport, everyone showed sportsmanship and camaraderie, cheering on colleagues and families.

Bringing together technology, entertainment, and brand engagement, JTI made a strong presence at IBPAP SOLAIA: The IT-BPM Awards 2026 on May 11, 2026, at Shangri-La The Fort, BGC. With immersive LED visuals, an interactive digital activity, and complimentary product sampling, the booth attracted attendees throughout the evening and created a memorable brand experience for the IT-BPM attendees.

JTI once again made its mark at the music festival scene during Circus Music Festival 8, held on May 9, 2026, at Parklinks Open Grounds. Festival-goers flocked to the booth’s interactive photo booths, where they received printed keepsakes to remember the event. The open-air smoking lounge also became a popular hangout spot, offering a comfortable space to unwind while guests enjoyed frozen desserts throughout the music festival.

JTI brings their nicotine pouch brand to the 7-Eleven Convention on May 7 at Cebu, bringing in their new flavors and new branding. The brand also showcased their new look, encouraging nicotine users to start their journey to discover new flavors. Brand Ambassadors engaged with interested guests, walking them through the product and the activities where they took home prizes.

JTI joins in the celebration for Dagupan’s Bangus Festival with a pre-festival activation. The activation was held a week before the festival proper at Santa Barbara Public Market. Guests, passersby, and consumers are free to participate in the games for a chance to score prizes and even a free haircut.