ACTIVATIONS AND EVENTS

JTI joins the first Circus Music Festival of the year with their two prominent brands at Bridgetowne Open Grounds. The brands gave attendees a spot to chill as they vibe to the music anytime they want. The smoking lounge also offered different activities where they could win prizes, a DIY keychain station, and photo booths to enjoy with their squad.

JTI Philippines joined the festivities at the Pinanari Pampanga Pride Festival on June 21–22, 2026, with a bright and colorful entrance arc and smoking lounge that captured the energy and spirit of Pride. Guests enjoyed interactive photo opportunities, complimentary refreshments, and poppin’ booth activities that added to the festival experience. Bursting with color, creativity, and celebration, the lounge became a popular gathering spot for attendees throughout the two-day event.

The ASTIG spirit came alive at the Salvo Street Party in Cavite City on June 19, 2026, as JTI Philippines joined the week-long Regada Festival celebration. From interactive booth experiences and exciting giveaways to an electrifying exhibition rap battle featuring two of the country’s most respected battle emcees, Apekz and Hazky, attendees were treated to a night of nonstop entertainment. The event brought people together for an evening of music, entertainment, and celebration, adding to the excitement of this year’s Regada Festival.

JTI elevated the festival experience at Howlers Festival 4, held on May 16, 2026, at the Aseana City Concert Grounds. Festival-goers and cosplay enthusiasts gathered at the lounge to enjoy engaging booth activities, relax in the open-air lounge, and capture memorable moments at the multi-level photo area. Rain or shine, the lounge remained a vibrant focal point of the festival experience.

Bringing together technology, entertainment, and brand engagement, JTI made a strong presence at IBPAP SOLAIA: The IT-BPM Awards 2026 on May 11, 2026, at Shangri-La The Fort, BGC. With immersive LED visuals, an interactive digital activity, and complimentary product sampling, the booth attracted attendees throughout the evening and created a memorable brand experience for the IT-BPM attendees.

JTI once again made its mark at the music festival scene during Circus Music Festival 8, held on May 9, 2026, at Parklinks Open Grounds. Festival-goers flocked to the booth’s interactive photo booths, where they received printed keepsakes to remember the event. The open-air smoking lounge also became a popular hangout spot, offering a comfortable space to unwind while guests enjoyed frozen desserts throughout the music festival.

JTI joins in the celebration for Dagupan’s Bangus Festival with a pre-festival activation. The activation was held a week before the festival proper at Santa Barbara Public Market. Guests, passersby, and consumers are free to participate in the games for a chance to score prizes and even a free haircut.

JTI brought the heat to Sinulog 2026, transforming the Queensland Manor Parking Lot in Cebu City into a vibrant festival destination from January 16–18, 2026. Guests immersed themselves in interactive brand activations, themed AI photo booths, customization stations, and exciting stage activities powered by a multi-level LED stage. The three-day celebration was capped off by high-energy performances from Jack Tabudlo, Flow G, Skusta Clee, Siangyoo, Ace & Pao, and more.

The journey of Pinas Astig Year 2 came to an epic conclusion on November 22, 2025, at the Acienda Designer Outlet Parking Lot in Cavite. After months of competition across multiple cities, the season’s top battle emcees faced off in a thrilling grand finals showdown, battling through knockout rounds for the ultimate title. The celebration extended beyond the stage with booth activities, special exhibition battles, and crowd-favorite performances from Flow G and Skusta Clee, making it a fitting finale to another successful season.

JTI took over MassKara Festival 2025 with a strong presence across Bacolod, headlined by two larger-than-life booth activations facing each other along Lacson Street from October 17–19, 2025. The crowd-filled Pinas Astig: Hari ng Bara stage delivered fierce rap battles and electrifying local band performances, while the vibrant Let’s Shake Massakara booth opposite kept the energy high with DJ sets, interactive activities, and festival games. The excitement continued at the Let’s Shake The Stage at Calle Catorce, where daily game shows drew enthusiastic crowds. JTI transformed MassKara into a weekend-long street party filled with music, entertainment, and unforgettable brand experiences.