ACTIVATIONS AND EVENTS

Nagpasabog ng angas ang mag rapper ng Batangas para sa unang leg ng Pinas Astig: Hari ng Bara!
Pinas Astig takes over Yabangan Festival as Hari ng Bara and Hari ng Diga rappers take on one another for the throne to represent Batangas at the national stage. Performances from Ron Henley, Loonie, and Al James set the festival on fire. Audiences cheered for a heated exhibition battle from Mhot and Katana.

The teambuilding brought together employees and their families in an engaging tournament. Though new to the sport, everyone showed sportsmanship and camaraderie, cheering on colleagues and families.

Throughout the year, Pinas Astig Nationwide Rap Battle partnered with various rap battle leagues across the country, strengthening its presence within the local rap community and fostering meaningful collaborations nationwide. The initiative provided aspiring and amateur battle emcees with a platform to showcase their talent, with winners from partner leagues earning a spot in the Pinas Astig Nationwide Rap Battle competition.

The teambuilding brought together employees and their families in an engaging tournament. Though new to the sport, everyone showed sportsmanship and camaraderie, cheering on colleagues and families.

The journey of Pinas Astig Year 2 came to an epic conclusion on November 22, 2025, at the Acienda Designer Outlet Parking Lot in Cavite. After months of competition across multiple cities, the season’s top battle emcees faced off in a thrilling grand finals showdown, battling through knockout rounds for the ultimate title. The celebration extended beyond the stage with booth activities, special exhibition battles, and crowd-favorite performances from Flow G and Skusta Clee, making it a fitting finale to another successful season.

JTI took over MassKara Festival 2025 with a strong presence across Bacolod, headlined by two larger-than-life booth activations facing each other along Lacson Street from October 17–19, 2025. The crowd-filled Pinas Astig: Hari ng Bara stage delivered fierce rap battles and electrifying local band performances, while the vibrant Let’s Shake Massakara booth opposite kept the energy high with DJ sets, interactive activities, and festival games. The excitement continued at the Let’s Shake The Stage at Calle Catorce, where daily game shows drew enthusiastic crowds. JTI transformed MassKara into a weekend-long street party filled with music, entertainment, and unforgettable brand experiences.

Fashion and music came together at H&M Greenbelt on October 3, 2025, as customers were treated to an immersive Fall Drop experience. The event featured a branded photo installation, live DJ performances, and exciting giveaways that energized the space and encouraged shopper engagement. Adding to the excitement, models showcased the latest collection in a fashion walk through the mall, drawing guests into the H&M store experience.

JTI joined Dutdutan Expo 2025 at the World Trade Center in Pasay City on September 12–13, 2025, with a vibrant smoking lounge and brand activation inspired by a brick-themed design in the brand’s signature gradient colors. Attendees enjoyed interactive experiences, including the “Sketch the Vibe” photo booth, where they received personalized illustrated portraits as keepsakes. Blending creativity, entertainment, and brand engagement.

JTI celebrated Pride Month at Pop Up Ate 2025 in Katipunan on June 29, 2025, with a vibrant smoking lounge and interactive brand activation. Featuring a colorful “Love Wins” photo wall and a Freedom Wall for guest messages. The activation became a colorful celebration of self-expression, community, and love.

Festival-goers were greeted with a burst of color and excitement as JTI joined the Regada Water Festival in Cavite on June 24, 2025. The vibrant booth activation featured interactive water-themed games, exciting prizes, and raffle giveaways that kept attendees engaged throughout the celebration. The activation quickly became a standout attraction, drawing crowds throughout the event.

JTI joined the Bagat Dagat Festival on June 24, 2025, festival goers were welcomed to a smoking lounge where they could relax and recharge between performances. It also featured interactive games and a grand raffle draw, giving participants the chance to win exciting prizes. The activation delivered a welcoming and memorable experience, bringing together a cozy lounge, engaging activities, and exciting prizes in one enjoyable festival destination.

JTI Philippines added even more color to the Freedom Festival at Hara, San Juan, La Union, on June 14, 2025, with a vibrant brand activation inspired by Pride vibes. From the crowd-favorite Love Wins photo wall with free printed photocards to rainbow lights around the venue, custom flags, complimentary drinks, and energetic drag performances, the activation became a standout attraction throughout the party.