ACTIVATIONS AND EVENTS

The Municipality of San Jose Partido, Camarines Sur, celebrated its annual fiesta on May 18, 2025, with a showcase of culture, music, and community pride. Local performers filled the stage with talent and energy before the evening culminated in headline performances by KAIA and December Avenue. With a grand stage installed in front of the Municipal Hall and supported by LED and satellite screens, the celebration delivered an unforgettable experience for the community.

The JTI Vibe Spot landed once again at Clark, Pampanga for their annual Clark Aurora Festival on May 3-4, 2025. Music fans flocked both days of the event to witness their favorite artists perform. Guests lounged around at the Vibe Spot, enjoying activities, winning prizes, and sampling products as they listened to the performances.

JTI made waves at Hydro Boracay with a striking two-level smoking lounge that became one of the festival’s standout attractions. Designed as an open-air chill spot, the space gave festival-goers a place to relax and soak in the summer vibes. Guests enjoyed interactive activities and Instagram-worthy photo spots, while the blend of tropical-inspired interiors and vibrant branding perfectly captured the energy of the island festival.

With shades on and festive spirits at an all-time high, JTI owed the weekend in Little Surfmaid San Juan La Union, bringing heat and good vibes as they took over the Labor Union Festival on May 1 to 3, 2025. Attendees were treated to an unforgettable summer experience as they lounged in JTI’s vibrant booth, which effortlessly transformed the traditional Labor Day festivities into a beachside escape filled with sunset, surf-inspired activity, and non-stop good vibes.

Rising up to face the challenges of this year, Ford Group Philippines is Built to Win as they celebrated their 2025 Ford Dealer Convention in Solaire Grand Ballroom on Apr 11, 2025. The Ballroom was painted Ford blue and black as their dealers and partners come together to recognize feats and form strategies to reclaim their spot in the automotive industry. New President and Managing Director Pedro Simoes launched the new Ford Everest Sport Special Edition and Ford Ranger Sport Special Edition to hype and power them up as they set on their 2025 journey to win.

March 29 marks the 6th installment of Circus Music Festival, and the 6th time JTI Smoking Lounge celebrated OPM with them. JTI brought in their two brands aboard the iconic hot air balloon with a bleacher upgrade to accommodate more guests. Packed with games, prizes, and samples, guests enjoyed their stay at the lounge.

JTI joins in the nostalgic summer concert of the year on March 8, 2025. Their RRP brands Nordic Spirit and Ploom offered samples outside the venue with a thematic set up and product displays. Inside, the brands also had a fun, sparkly, disco-themed booth to join in the fun.

JTI brought one of their RRPs to the Golf Convention at Mariott Grand Ballroom on March 8, 2025, where guests were introduced to nicotine alternatives while they indulge in the sport. To connect with the guests, the booth also had games that are golf-themed to better introduce the brand.

Culture has collaborated with the no. 1 madiskarteng brand, Camel, for SM Sto. Tomas Transport Terminal Smoking Lounge. March 7, 2025 was a momentous day as the brand opened its very first smoking lounge in South Luzon. The Memphis-inspired smoking lounge perfectly reflected the brand’s creative personality.

The good vibes has spread throughout the Plus 63 Music Festival on Feb 23, 2025 as the Vibe Spot made its appearance. It brought awesome vibes as guests lounged in the area and played some games to win instant prizes. They also went up the Hot Air Balloon to capture some photos and see a good view of the Festival Grounds. Nordic Spirit was also there to give guests a new experience they can bring anytime, anywhere.