ACTIVATIONS AND EVENTS

The attendees of Whiskey Live were introduced to the unique flavors of JTI. JTI brought Mevius into the event, boasting its unique Japanese flavor. The booth also featured their Risk-Reduction Products: Ploom and Nordic Spirit. Informative activities were found in the booths, educating the guests while giving them a new experience.

During the Mardi Gras Festival, our booth stood out as a true tambayan for the Astig Pinoy, capturing the bold and authentic Filipino spirit. With its rugged design and Pinoy-inspired elements, it became a vibrant space that celebrated Pinoy pride and culture amidst the festivities.

JTI colored Lacson Street with their brand colors as they join the festivities of Masskara Festival 2024. The fifth leg of Pinas Astig: Hari ng Bara lit up Lacson Street during the Masskara Festival 2024, blending electrifying local band performances with intense rap battles.
Part of the street was beaming with yellow as JTI established their number one status in the region, bringing festival goers a street party and the PinaCAMELakas na Game Show where they gave away prizes.
A cool new photo booth experience was also at 9th Way, bringing the guests a wonderful keepsake, together with a new brand they can take anytime, anywhere.

The brand joins in the rap and hiphop scene as it took part in celebrating the 13th Anniversary of Highminds. Mighty provided a selling and smoking area where guests can have their fix of Mighty as they take a break from the concert.

JTI continues to be present at the festival scene as they bring good vibes anywhere! This time, they landed at Circus 5, where the booth conducted sampling and selling of their brands: Winston and Nordic Spirit. Guests lounged around and played activities where they won instant prizes from the two brands.

Mighty continued its quest to find the best amateur rapper during the fourth leg of the Pinas Astig: Hari ng Bara, held at Jugs and Mugs Restobar in Naga City on September 20, 2024. Bicolano rappers stepped up to the challenge, delivered fiery rap lines, and brought the heat to the stage. Cygnus outshined his rivals and won Hari ng Diga, while Crukkidd dominated the battle and won Hari ng Bara, both represented Bicol in the grand finals.

NIVEA, together with The Beauty Edit, hosted Superwoman Rising, a gathering of empowered women at Manila House, BGC on Sept. 12, 2024. NIVEA brought together four remarkable women who embraced their unique strengths in diverse careers and aspects of life for an exceptional discussion. The guests inspire others to embrace their unique abilities, discover their inner radiance, and strive for their best selves through heartfelt conversations and engaging activities highlighting the NIVEA Extra Bright Super 10 Body Serum.

Hydro Music Fest attendees splashed their way through JTI’s Smoking Lounge and Booth for a winning break. Here, JTI featured two of their brands, giving adult guests an enjoyable break from the festivities. Guests joined in the games and won some awesome prizes while vibing together.

The third leg of the Pinas Astig – Hari ng Bara took place at Baluarte Bar & Restaurant in Tondo, Manila. In the Hari ng Diga category, Highkey emerged as the winner, mesmerizing the audience with his quirky yet romantic rap bars. Meanwhile, in the Hari ng Bara category, Fernie claimed victory with his commanding and powerful delivery, earning a win on his home turf. Guests enjoyed each of the rappers’ bars while they win games and had drinks.

The Vibes are strong at Mummy International Tattoo Expo as JTI brings two of their brands to the event. Each brand offers a different experience as guests try out the products and win prizes at the games. JTI has also set up a smoking lounge at the parking area for guests who wish to take a break.