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JTI took over MassKara Festival 2025 with a strong presence across Bacolod, headlined by two larger-than-life booth activations facing each other along Lacson Street from October 17–19, 2025. The crowd-filled Pinas Astig: Hari ng Bara stage delivered fierce rap battles and electrifying local band performances, while the vibrant Let’s Shake Massakara booth opposite kept the energy high with DJ sets, interactive activities, and festival games. The excitement continued at the Let’s Shake The Stage at Calle Catorce, where daily game shows drew enthusiastic crowds. JTI transformed MassKara into a weekend-long street party filled with music, entertainment, and unforgettable brand experiences.

Fashion and music came together at H&M Greenbelt on October 3, 2025, as customers were treated to an immersive Fall Drop experience. The event featured a branded photo installation, live DJ performances, and exciting giveaways that energized the space and encouraged shopper engagement. Adding to the excitement, models showcased the latest collection in a fashion walk through the mall, drawing guests into the H&M store experience.

JTI joined Dutdutan Expo 2025 at the World Trade Center in Pasay City on September 12–13, 2025, with a vibrant smoking lounge and brand activation inspired by a brick-themed design in the brand’s signature gradient colors. Attendees enjoyed interactive experiences, including the “Sketch the Vibe” photo booth, where they received personalized illustrated portraits as keepsakes. Blending creativity, entertainment, and brand engagement.

JTI celebrated Pride Month at Pop Up Ate 2025 in Katipunan on June 29, 2025, with a vibrant smoking lounge and interactive brand activation. Featuring a colorful “Love Wins” photo wall and a Freedom Wall for guest messages. The activation became a colorful celebration of self-expression, community, and love.

Festival-goers were greeted with a burst of color and excitement as JTI joined the Regada Water Festival in Cavite on June 24, 2025. The vibrant booth activation featured interactive water-themed games, exciting prizes, and raffle giveaways that kept attendees engaged throughout the celebration. The activation quickly became a standout attraction, drawing crowds throughout the event.

JTI joined the Bagat Dagat Festival on June 24, 2025, festival goers were welcomed to a smoking lounge where they could relax and recharge between performances. It also featured interactive games and a grand raffle draw, giving participants the chance to win exciting prizes. The activation delivered a welcoming and memorable experience, bringing together a cozy lounge, engaging activities, and exciting prizes in one enjoyable festival destination.

The Municipality of San Jose Partido, Camarines Sur, celebrated its annual fiesta on May 18, 2025, with a showcase of culture, music, and community pride. Local performers filled the stage with talent and energy before the evening culminated in headline performances by KAIA and December Avenue. With a grand stage installed in front of the Municipal Hall and supported by LED and satellite screens, the celebration delivered an unforgettable experience for the community.

The JTI Vibe Spot landed once again at Clark, Pampanga for their annual Clark Aurora Festival on May 3-4, 2025. Music fans flocked both days of the event to witness their favorite artists perform. Guests lounged around at the Vibe Spot, enjoying activities, winning prizes, and sampling products as they listened to the performances.

JTI made waves at Hydro Boracay with a striking two-level smoking lounge that became one of the festival’s standout attractions. Designed as an open-air chill spot, the space gave festival-goers a place to relax and soak in the summer vibes. Guests enjoyed interactive activities and Instagram-worthy photo spots, while the blend of tropical-inspired interiors and vibrant branding perfectly captured the energy of the island festival.

With shades on and festive spirits at an all-time high, JTI owed the weekend in Little Surfmaid San Juan La Union, bringing heat and good vibes as they took over the Labor Union Festival on May 1 to 3, 2025. Attendees were treated to an unforgettable summer experience as they lounged in JTI’s vibrant booth, which effortlessly transformed the traditional Labor Day festivities into a beachside escape filled with sunset, surf-inspired activity, and non-stop good vibes.