ACTIVATIONS AND EVENTS

Melissa celebrates their 40th anniversary in full color, featuring the Color Me Collection. Vignettes empowering women in every step are seen around the venue to celebrate all their milestones.

Armitron introduces their new brand ambassador, James Reid, who has the same quality as them: one watch, many faces. The versatility of Armitron watches allows the wearer to match them with any style.

: Kenneth Cole Reaction watches has arrived to the country, giving everyone their own customized watches. After the program, guests were free to roam around and pick out watch faces, straps, and have them engraved.

A chill and relaxing Labor Day awaits the guests at the Labor Day Weekend Lounge. It’s built for guests to unwind and relax on bean bags and low tables by the beach– a perfect Labor Day getaway!

One of JTI’s innovations, the WTN van aims to showcase one of it newest cigarette variants which carries the Less Smoke Smell technology. The van goes around key areas in the Metro in order to reach adult smokers who wants the flavor, but not the smell that entails smoking.

Baby Dove collaborated with Mommy Mundo to provide expectant parents with an informative day on pregnancy – covering preparations, expectations, and mutual support, with a focus on nurturing mothers.

In celebration of Fathers’ Day, Florsheim mounted a mall activation which was inaugurated with an attendance from Press and influencers at the Glorietta 4. The activation activities include a barbershop, coffee bar, shoe shine, and some pass-around food for those who availed Florsheim’s newest collection.

The Isuzu 4×4 Action Playground is a specially-designed test drive course activated nationwide which gives Isuzu customers the chance to test and feel the strength of Isuzu’s top 4×4 vehicles – DMAX and MuX, by going through four challenging points within the course. The highlight of the course is the 30-feet Thrill Hill, which showcases Isuzu 4×4’s powerful engines, and its test riders a safe and exhilarating ride.