ACTIVATIONS AND EVENTS

: Mountain Dew arranged an exhilarating weekend for thrill enthusiasts and adrenaline junkies at the Dew Nation HQ. Taking over a block in Bonifacio Global City, the event featured pulse-pounding activities for participants to revel in the excitement.

Electrolux, the global appliance company, marked its 15th anniversary in the Philippines as part of its overarching mission to “enhance daily living and contribute to the betterment of Filipino lives.

Pacsafe introduced its latest collection, the Pacsafe Citysafe CX, seamlessly combining style, comfort, and safety in its innovative designs.

Inframachineries gave its clients a sporty-yet-relaxing day of golf through the Doosan Classic Golf Tournament held at Eastridge Golf.

Nickelodeon gave its loyal viewers and their paw buddies a slimy treat through the wackiest, thickest, and fun-tertaining Slime Run in the Metro. The Nickelodeon Slime Cup Run is a morning weekend for the whole family and their pets to enjoy; a 200m dash for kids, 1K run for pets and their hoomans, and a 3K run for families and runners-by-heart. After conquering the run’s obstacles, all courses lead to a finale through the insanely gooey Slime Shower. The event is also filled with games and activities, and meet-and-greet moments with your favorite Nick characters like SpongeBob and Patrick.

The Honda Gen-S Scooterfest is a road trip motorcade and fair, which was participated by various motorbike clubs all over the metro. The event’s highlight is the launch of Honda Click 150i attended by select Press and motorcycle enthusiasts. The event was capped with a festive welcoming of the Gen-S riders from their motorcade all over Metro Manila, and performances from the country’s top bands.

Feel the spirit of freedom at this JTI’s Smoking Lounge at Hydro Manila. Activities and amazing installations were seen around the lounge, serving as an interactive landmark for the festival goers.

TRESemmé conducted its first-ever beaut talk featuring Lourd Ramos and Georgina Wilson. During the event, both stylish celebrities discussed how TRESemmé Platinum Strength can help you keep up with the hair trends, while standing up against hairstyling damages.

POND’S Acne Clear went straight to their target teen market by launching the newest POND’S girl, Julia Barretto in an event at the Fashion Hall of SM Megamall.

The inaugural Paradise International Music Festival lived up to its promise of being one of the biggest festivals in 2016. The event showcased renowned Hollywood artists such as Kanye West and Wiz Khalifa.