ACTIVATIONS AND EVENTS

Lee celebrates denim obsession through the launch of Lee 101+ Jeans and its endorser, Derek Ramsay in a fashion presentation and mall activation at the Robinsons Manila atrium. Denim Customization and a Lee Denim Museum are among the activities that awaited guests and consumers during the 6-day event.

: In partnership with the Japanese casual wear brand, UNIQLO, Dove MEN + CARE is calling today’s real men to live their lives in full color while staying fresh and free from all stains with the new Invisible Dry Deodorant.

Isuzu held the Off-Road Fest to highlight the 4×4 capabilities of its flagship models, the Isuzu MU-X and the Isuzu D-MAX pick-up.

Hennessy celebrated their 250th anniversary and launched their 250 Collector’s Blend. An art exhibit was also present during the gala dinner to give guests a historical survey of the venerable cognac house.

Pepsodent went on an adventure by going to different schools to teach children the importance of brushing their teeth. This was through interactive storytelling, and song-and-dance numbers, were developed for children to better understand the message. Each activation is capped with the kids receiving a Pepsodent oral hygiene kit.

MANifesto.ph is an online magazine created to serve as a guide to the modern FIlipino in becoming more confident by attaining the best version of themselves through tips on grooming, skincare, and lifestyle. The event’s highlight was a panel discussion with some of the most notable modern Pinoys of their time, and a band set from The Oktaves.

In order to promote FHM’s Premiere Vixens, Summit Media and DKT Philippines held several themed parties at prestigious clubs and venues all over the Metro – from a pool party in H2O to hauntingly exquisite Halloween-themed party in LAX. Each leg were attended by the hottest cover girls of FHM known as the Vixens.

When One Atomik was tasked to create an event that showcases a natural feel of the tropics for the launch of Pond’s White Beauty Naturals, it has to be an all-out transformation. The setup was decorated with an organic vibe, with luscious greens and white flowers to give guests a “natural” experience. The event also serves as the launch of Pond’s girl, Angelica Panganiban.

The MLB Roadtrip campaign is a series of activations (from recruitment up to the actual road tour) wherein the brand gives a select group of adult motorbikers to go on an extraordinary road trip, crossing provinces and regions nationwide. The brand also prepared activities and parties along the route, leaving their patrons a great experience.

In celebration of Valentine’s Day, Pond’s launched two new serums that promise to make your skin years younger and brighter. It was a love fete highlighted by the narration of three love stories from three couples. The setup also showcases a mock-up of the Pond’s Institute, which consists of the Pond’s product display, and Pond’s Skin Analyzers – a technology that can check your skin’s age, and recommends the best Pond’s product for you.